A lot of sociolinguistic work has
focussed on how males and females use linguistic features in spoken
language. This research has led to
certain features being associated more with male use, such as I references (e.g. I think….) and quantity references (e.g. it was 24 metres), while references to emotion (e.g. a happy occasion) and verbs expressing
uncertainty (e.g. it seems to be…) are linked to female use.
But are these gender-associated
language features also used in written language?
Anthony
Mulac,
Howard
Giles,
James
J. Bradac and
Nicholas
A. Palomares enlisted the help of 127 19-21 year old students and asked
them to produce a written description of 5 different photographic images
depicting nature scenes (such as a mountain reflected in a lake). The experiment had five stages. Participants had to:
- ·
write a description of the first image (this was
the control task - as no other instruction was given, the researchers assumed
that this was a natural reflection of the participants’ language use)
- ·
write a description as if they were:
a.
a man describing it to a man
b.
aman describing it to a woman
c.
a woman describing it to a man
d.
a woman describing it to a woman
By imposing these conditions,
Mulac and his colleagues could test whether the writers’ language altered
according to the gender of the perceived recipient of the description or the
gender persona that they were told to adopt.
Each description from the
participants was anonymously coded for gender-specific language features (such
as those mentioned above) and the control description was used as a base for
comparing their language use in the other four scenarios.
The results showed gender
differentiation in the the control task. In the natural descriptions (with no
instruction from the researchers), males and females used more of the features
associated with their gender. The
researchers note that this is evidence of gender-linked language at an
unconscious level.
In addition, when the participants were asked
to write as either a male or female, there was an increase in their use of
appropriate gender features. For
example, males writing under the guise of a female adopted more ‘female’
features, such as emotional references, while females writing under a male
guise increased the use of ‘male’ features like quantity references. This, the researchers suggest, means that, in
addition to unconscious knowledge of gender-linked language, there are some
features of language that are gender-linked stereotypes. These stereotyped features can be accessed
and manipulated by people when they want to present different gender
affiliations.
In contrast, the results did not
show any manipulation of gender features according to the perceived audience
(for example, males didn’t alter their language use according to whether they
were writing to a female or male). Also,
the results didn’t show any increase in gender features when writing to someone
of the same gender. Previous research
had suggested that, for example, a male conversing with another male may
increase his use of ‘male language features’ in order to promote his sense of
maleness. Instead, Mulac, Giles, Bradac
and Palomares suggest that, as respondents used a combination of features when
writing to other people, they were styling their speech so that it did not
heavily emphasise one gender or another.
They were, in a sense androgynous.
In conclusion, therefore, the
researchers propose that individuals have gender schemata and stereotypes. The former generate gendered language
features in an unconscious sense (hence the control descriptions show many gender-associated
features). The latter allows us to
consciously draw on our knowledge of gendered language when we are prompted to
do so. It is interesting that both the
schemata and the stereotypes produce similar linguistic features, as the features
used by participants (be it consciously or unconsciously) were consistent
across the tasks.
----------------------------
Mulac, Anthony, Giles, Howard, Bradac, James J. and
Palomares, Nicholas A. (2013) The gender-linked language effect: an empirical
test of a general process model. Language
Sciences 38: 22-31
doi: 10.1016/j.langsci.2012.12.004